Imagine a small business owner, behind the counter, head resting on their chin. There have been no customers today. One phone call, but it was a wrong number. Products are beautifully displayed on the shelves, music plays softly in the background. And still, nobody comes through the door.

“Where are my customers?” she asks herself.

If this is a familiar scene, you are not alone. Today, right now, your customers are on Facebook, Twitter, Instagram, Google+, LinkedIn and other social media sites. So how do you get them from there to wherever you are?

 

By creating and sharing original content online.

 

Content marketing utilizes the multitude of online social media spaces to attract, engage and retain customers.

 

Why Should I Invest In Content Marketing?

According to a survey by Media Technology Monitor, nearly 70% of Canadians have visited a social media site in the past month, and 93% have used Facebook. That alone is a huge pool of potential customers! Plus, you can reap the benefits that social media technology has to offer you.

Newspapers or yellow pages can’t tell you how many people look at your ad every day. They don’t give you valuable data about your customers. And they certainly can’t be updated every day with only a few minutes spent on your computer or phone. Today, online content marketing is the only marketing strategy that gives you tangible and immediate results.

Your presence online is an extension of your business, telling the story of your company to millions of potential customers. It communicates your brand and drives your revenue and sales towards profits. Not only that, but it helps to build real, meaningful relationships with your customers through genuine human engagement.

 

 

What Does Content Marketing Look Like?

A lot of what you put online will depend on what kind of business you are and how you want to be perceived. However, here is a few examples of what content marketing can look like:

 

• Original blog posts
• Guest/Influencer Blog Post
• Revamped Website
• E-books
• Case studies
• White Papers
• Infographics
• Original photography

 

The idea is to build a brand, a singular voice, that represents your company and use it everywhere. Creating a unified image is the sub-goal to all content marketing, making you much more trustworthy and reliable to customers. And remember, it’s all about storytelling.

 

 

How Do I Make Time For All Of This?

Trust us, we know that your time is valuable. Small business owners have a million things to do in a day, and the thought of sitting down and actually writing out a full blog post can be exhausting in itself.

That’s why at MetaStory, we do that work for you. Together, we can develop a unified voice for your business that can be utilized across all of your social media and web channels. Pair that with original content designed to attract new customers, and you’ll be well on your way to a brighter business future.

 

Get in touch today to learn more about how we can build a story together.